Welcome Women Business Owners

WBO is recognized as the premier women's entrepreneurial organization in North Florida, increasing recognition of women business owners and their successes and encouraging ownership by women in business. Our Mission is to inspire women business owners to grow through networking, education, and support.

April Dinner Meeting

April 22, 2019
Networking begins at 5:30 p.m., Dinner and Program begin at 6:30 p.m. until 8:00 p.m.
Ann B. Shortelle, Ph.D., St. Johns River Water Management District

Dr. Ann Shortelle is the executive director of the St. Johns River Water Management District, where she began work June 1, 2015.

Shortelle has more than 25 years of professional experience in lake, riverine and reservoir management for water quantity and quality. Her experience also includes surface water/wetlands restoration, surface water modeling, permitting and environmental assessments.

She previously served as executive director for the Suwannee River Water Management District (SRWMD) for three years, where she had been actively involved in the North Florida Regional Water Supply Partnership and springs protection.

Prior to taking the helm at SRWMD, she was the director of the Office of Water Policy for the Florida Department of Environmental Protection (DEP), where she helped develop water policy for water supply planning and alternative water supplies, minimum flows and levels, reuse, water conservation, water quality protection and consumptive use permitting. Shortelle worked as a consultant in the private sector before her employment at DEP.

She holds a doctorate degree in limnology from the University of Notre Dame and a bachelor of science degree in biology from Mercer University.


Anne Urban, Destination Planning Corporation

Prior to founding Destination Planning Corporation (DPC), Anne Urban worked for over 22 years in the hotel industry serving in a variety of management positions including:  Regional Director of Operations, General Manager Regional Director of Sales, Director of Sales and Corporate Sales Trainer. Anne also worked for 5 years as Vice President of the Jacksonville & the Beaches Convention and Visitors Bureau (CVB), where she was responsible for the management of the sales personnel and the services departments.  The services department serviced over 900 groups per year in the Northeast Florida Region. Anne graduated from the University of Maryland with a Bachelor of Science in Business and Minor in Hospitality Administration.

On top of running DCP and two other businesses she owns, Florida Wedding Supplies and Centerstage Entertainment & Events, Anne is an avid community supporter and award winning corporate leader. Anne is married to her husband, Steve Urban for 34 years and has two beautiful daughters.